FranklinCovey wrote to tell me that:

I wondered if those World-Renowned Cross Pens are the same as plain old Cross pens so I clicked and sure enough they are.
I idly wondered if the lack of a space between Franklin and Covey in the headline was a typing mistake. Apparently not.
Cross pens are not hard to find and there is a Cross website, so I figured there’d be a deal to go with FranklinCovey’s announcement. Apparently not.
Was there a point to the email? No. FranklinCovey was writing to itself.