Jay Nordlinger is a columnist for National Review Online and has nothing to do with direct marketing. On November 30, writing about the soul-destroying aspects of communicating by machine, he came up with this:

“And let’s not forget the envelope! With its address, return address, stamp, and postal mark — an envelope can be a wonderful thing, can’t it? Of course, what an envelope does is quicken anticipation of what the envelope contains.”

“… quicken anticipation of what the envelope contains.” If Jay Nordlinger, not a direct marketer, knows that, how come … aw, to hell with it.