Our brand probably ain’t worth sh#@.

May18

This thing came in the mail the other day, an envelope and two glossyish sheets of paper.

Blank white page 170x221

The envelope had no ID on it except for a P.O. Box return address in Salt Lake City. My name and address showed through a wide window beside two big 0% items.
There’s no logo anywhere in the mailing and almost no suggestion at all of who sent it or, indeed, of what’s being sold.
The first sheet of paper promises all kinds of stuff and there’s a hint in line 15 of the letterish copy that some kind of card is involved, probably a credit card but that apparently antique term is never used.
Way down at the bottom in the footnotes there’s this: “1 More U.S. households have a Discover card than any other cash rewards card.” It wouldn’t be insanely unreasonable to assume then that this “card” offer comes from Discover although it is by no means certain.
This is undoubtedly a test by Discover to learn if their brand has any value at all. When things get that bad, it’s probably time to fold your tents and disappear into the night.
By the way, I’m preapproved for the card subject to one tiny matter, namely a review of my financial information – demonstrating once again that there is no difference between preapproved and not preapproved.

posted under Observations

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