Life’s about to get a lot more expensive thanks to the skyrocketing cost of government.
Government debt is about four times what it was last year and growing so fast that sooner or later our children are going to issue licenses to hunt us down.
Taxes of all kinds and at all levels are zooming as government entitlements grow like kudzu.
Politicians (is there a dirtier word?) are voting on unread bills for earthshaking legislation on healthcare deform and energy folicy, either of which would add costs unimaginable in our country’s previous 233 years. Combined, they’re one-two death punches.
In the meantime, direct marketers have to figure out how to survive for the few years we have left before the birth of the new and Constitution-free America. Here are some tips:
· Nobody’s going to have much money, so carve out a niche as the lowest cost provider of whatever it is you provide. Price and other cost-reducing offers will be the only things that matter.
· Avoid states like California, New York, Illinois and New Jersey. People in those places won’t have money for McDonald’s, if they even have a McDonald’s.
· Forget about accepting credit cards. There won’t be any. Mugabe-like inflation will make it impossible for banks to run that part of their business. Take checks only and walk them to the bank. Don’t ship until they clear.
· Rethink your web, email and TV strategy. Those things need electricity and we won’t have much of that.
· Start a barter club.

We’ve got about a year, two tops. Good luck.