Check out the line under the guy’s name on the card showing through the window. “Helped save 2 children’s lives since 2007.” How’s that for making a strong, accurate and super-involving connection with your donors?

The back of the envelope has a line almost as powerful but in another arena: “100% of your donation goes toward programs – 0% goes toward overhead.”

The SmileTrain is a great organization and everything they do shows it.