Dumbest Ad (so far) This Year

January28

changeisgood2

President Obama’s inauguration was yesterday and congratulations to him and his family.

Today J&R Music and Computer World ran a full page ad in the New York Post with this headline:

Change is Good.

Other than their logo and a tagline about being in downtown NYC since 1971, that was it. (The ad probably ran in the Times, Daily News and Newsday, too.)

“Change is good” makes no sense at all without some kind of qualifier. A week ago in Miami, it was 80 degrees and sunny. Today, it’s sunny but only 53 degrees with an annoying northwest wind. There’s been a change in the weather. Good? No.

On August 26, 1883, all was peaceful in the Sundra Straits between Java and Sumatra. On August 27th, Krakatoa exploded, killing about 35,000 people. There was a change in the Sundra Straits. Change is good? Nope.

Let’s throw Nancy Pelosi out of the House of Representatives and replace her with John Boehner. That would be a change. Let’s throw Barney Frank and Chris Dodd in jail. Lot of change and, according to J&R Music and Computer World, Change is Good. So let’s do it.

That’s not what the precious people at J&R meant. They meant

Good Change is Good.

Why didn’t they say that? Mostly because even J&R might suspect a logical flaw somewhere, and partly because New York City voted overwhelming for Mr. Obama so J&R’s target audience knows they mean Good Change is Good.

But they also did it to be oh so cool. Nowadays, saying something really stupid can make you cool. We’d better get used to it.

By the way, I am now unassailable on topics like this because I am speaking truth to power. (“Speak Truth To Power is global human rights forum based upon the book by Kerry Kennedy” according to its website and it’s the kind of banality lefties have been patting themselves on the back for since shortly after the Quakers came up with it years ago.)

posted under Observations

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