Doing it right

December8

According to Direct Newsline, Joseph A. Bank’s profits are up 26% for the third quarter of 2009 over the third quarter of 2008.

Good for them.

When the crap hit the fan, Joseph A. Bank immediately leaped into massive TV advertising and direct mail with sensational offers like BOGO suits, 5 shirts free, etc.
BOGO
When the going gets tough …

posted under Observations

Why Direct Marketers should run the country.
2:43 pm, August 25, 2010

The creative brief isn’t supposed to be the actual creative, damn it.
4:59 pm, August 20, 2010

Separated at birth or is it just me?
2:51 pm, July 26, 2010

What were they thinking?
11:25 am, July 19, 2010

The Hidden Side of Silly Taxes
2:11 pm, June 25, 2010

If we ran our businesses like this …
4:04 pm, June 3, 2010

Is direct mail dead?
1:37 pm, May 26, 2010

Our brand probably ain’t worth sh#@.
3:12 pm, May 18, 2010

I’m ready to die with L.L. Bean – and vice versa
5:27 pm, May 12, 2010

Who your heroes are says a lot about you
4:24 pm, May 6, 2010

Get The Feed For Guts Of A Burglar