A catalog from a company called Heartland America landed in my mailbox yesterday.

Check out the copy on the front cover: We’ve packed … we know … We have … We’re so sure … our best deal …
Amazing, isn’t it? Imagine a car dealership were a salesman starts ranting in your face about himself and the dealership like that. How fast can I get out of here?
The fix is simple. Say all the I/We stuff in a You, You, You way.