There were about LX commercials during the game (great game by the way). The only one that struck me as really good was Monster’s Moose. Denny’s Thugs and E-Trade’s Talking Babies were funny but I doubt anyone got the point of either.

Budweiser’s Clydesdales had three so so spots but the no-longer-All-American Bud can’t lose with the horses.

Pepsi had a few spots, one of which was idiotic and one intergenerationally preachy, appropriate in these days of intergenerational theft. Coke’s were forgettable. SoBe’s were embarrassing to watch so I didn’t. All the rest were tedious except for GoDaddy’s Danica Patrick spots which were insane and tedious. And pointless.

Regardless of how good, bad or indifferent their spots were, advertisers once again spent buckets of money in a super-cluttered environment. You have to assume that their profligacy will pay off somehow, for the clients I mean.

In case you didn’t know, you can see all the Super Bowl XLIII commercials at hulu.com and a lot of older Super Bowl commercials on YouTube.