A catalog from a company called Heartland America landed in my mailbox yesterday.
Check out the copy on the front cover: We’ve packed … we know … We have … We’re so sure … our best deal …
Amazing, isn’t it? Imagine a car dealership were a salesman starts ranting in your face about himself and the dealership like that. How fast can I get out of here?
The fix is simple. Say all the I/We stuff in a You, You, You way.
A company called HoMedics sends me a couple of emails a week. I have no idea why I’m on their list but I do hope they keep writing because I love the name.
HoMedics! Sounds like EMTs in the ghetto, doesn’t it? Surely they knew what Ho meant when they started up.
Their email on Feb. 13 was hawking an air purifier called Brêthe only the accent over the e is flat, like a reverse underscore that probably doesn’t exist in any language on earth. If it was a normal French accent like this, Brèthe, or like this, Bréthe, the pronunciation would be Breh-th or Bray-th. An accent like this, Brêthe, usually replaces a long lost s, as in, for instance, the French word for window, fenêtre which was once fenestre and from which we get the lovely English word defenestration meaning to throw out the window, which is what we should do with company names like HoMedics and product names like Brethe with whatever accent the precious ones can dream up.
There were about LX commercials during the game (great game by the way). The only one that struck me as really good was Monster’s Moose. Denny’s Thugs and E-Trade’s Talking Babies were funny but I doubt anyone got the point of either.
Budweiser’s Clydesdales had three so so spots but the no-longer-All-American Bud can’t lose with the horses.
Pepsi had a few spots, one of which was idiotic and one intergenerationally preachy, appropriate in these days of intergenerational theft. Coke’s were forgettable. SoBe’s were embarrassing to watch so I didn’t. All the rest were tedious except for GoDaddy’s Danica Patrick spots which were insane and tedious. And pointless.
Regardless of how good, bad or indifferent their spots were, advertisers once again spent buckets of money in a super-cluttered environment. You have to assume that their profligacy will pay off somehow, for the clients I mean.
In case you didn’t know, you can see all the Super Bowl XLIII commercials at hulu.com and a lot of older Super Bowl commercials on YouTube.